In the world’s first demonstration of an iPad application for interactive streaming content, the inVDO app brings the unique, immersive features of Mozaik’s !Content technology to mobile platforms. It enables viewers to enjoy their favorite movies and TV shows anywhere, and to interact with in-movie brands and products anytime.

With being able to embed Search, Shop and Share capabilities into any form of video content, Mozaik offers studios, video content aggregators, advertising agencies, brand owners and e-tailers new monetization opportunities which have been previously unrealistic. The inVDO app leverages Mozaik multimedia’s entire ecosystem and puts the consumer in the driver’s seat, creating a single-screen experience that combines the power and flexibility of prevalent multi-screen practices.

inVDO revolutionary capabilities are made possible by Mozaik’s !Content technology, which includes the company’s innovative Ads On Demand solution for pull-based advertising, contextual in-video search based on LIPSS search criteria (Locations, Items, People, Services, Soundtracks), and E-commerce integration. With inVDO and Apple’s magical iPad, content owners and aggregators are now capable of offer consumers unique entertainment experiences and also monetize simultaneously.

“With the iPad 3G proliferating into the market place, not just any content but interactive content could follow consumers freely wherever they are. Once inVDo app is downloaded, consumers can view their interactive version of their favorite content, search for things of interest, share favorite moments over social networks, and shop for products they’ve seen in the video. All these activities are now possible on a mobile device that is ideal for viewing the content busy,” said Bob Saffari, CEO and Chairman of Mozaik Multimedia.

Mozaik is demonstrating the inVDO iPad application for interactive streaming content in private, invitation-only meetings during the Digital Hollywood Spring event, the premier entertainment and technology conference in the nation, which is held in Santa Monica, California, May 3-6, 2010.

The Mozaik inVDO iPad application will become available through the iTunes store in the near future, with their launch of the first !Content-enabled titles (movies, television shows, music videos, sports programs, etc.).